Early one day clear strategic positioning will one day earlier to establish competitive player
In the era of products, competition in the ignorant, all category form and initial outdoor is roughly the same. However, as consumer awareness and demand increase, a large number of floating and industry capital influx of outdoor, the original calm gradually being replaced by competition, industrial upgrading, marketing upgrade, intense competition gradually opened the curtain. Followed is the weak are eliminated, fast fish eat fish slow, in this cruel bloody came early, who first strategic positioning, early into the role of competition, who will be in this bloody first became the fastest fish.
Corporate positioning, brand writing although cannot ensure that you will succeed. Success, but also on the strategic positioning of choice or not, how the effectiveness of executive force. The strategic positioning and no difference lies in: positioning strategy of the enterprise has a chance of success, no positioning enterprises even the possibility of success are not. When the environment is not changed significantly, with a positioning will beat “ no ” positioning; when significant changes in the environment, have the ability to locate more against the change.
Strategic positioning success may let the enterprise obtain a part of advantage in the industry, even the time also can monopolize the corner. Those who have a clear positioning of the company often can let consumer choice has become the first choice, and there is no clear positioning, only with leading enterprises to imitate, to lead more leading, advantage more.
Positioning the core strategy is “ &rdquo and “ concentration; major principle of &rdquo. Focus on what you can be the first focus, the formation and other enterprise segment, let the first time consumers think of you, you choose. Vanke is the electronic trade, audio and video through the abandoned also have profit publishing, retail supermarket, concentrated in the real estate, residential, is a national real estate leader. Know how to focus, first understand the strategic give up. Concentration, give up before they have a chance of success.
For the outdoor industry many enterprises always think: seize the categories, only then has the big market, have large sales. Clothing, footwear, equipment and outdoor category as long as some general hate may have caused complete. The whole category of many varieties, often let consumers mind fuzzy, hard to remember, so cannot Shun file purchase, gradually formed more than fine, prison mediated big and not strong.
Give up those and focus you have conflicts in the market space, the development of space, have run the business, to focus more focused, be better than others, you can compete with others in the talent showing itself. A day earlier to formulate, implement a day earlier, you will one day earlier talent showing itself!